Digital Strategy


new_planFriend and associate Greg Randall advises companies on digital strategy, I rate him and follow his  blog. He recently did a piece on how to succeed in the digital age. (click link).

Some stats I found fascinating include:

(Source: BNZ Online Retail Sales Index)

The stats:

2013 total online purchases by Kiwi’s $2.8 billion.

 – This comprises 6.2% of traditional retail sales.

 – North Island 75% of all online sales.

 – Online spend is increasing three times the rate of physical retail sales.

 – By 2016 online spending is forecast to hit $5.4 billion.

 – New Zealand is losing market share to international retailers.

 – 60% of online sales are from local retailers but overseas retailers have shown a 24% increase year on year whereas domestic online sales show a 10% growth.

NZ is going mobile:

• 74% of online users have researched a product/service on their phone.

• 33% of those purchased on their phone.

• 13% have purchased on their tablets (and growing rapidly).

And you have to watch this !

Make sure to chjeck out his full article




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